Brand Identity / Package Design
Shopper Marketing POS / Partnerships
Traditional Print / Experiential
Gen x moms want to provide their kids with healthy, all-natural snacks without sacrificing all the fun. Using category-breakthrough packaging reminiscent of successful character-driven cereal brands, we were able to build the once
mom-and-pop Pirate Brands into a 195M category captain.
Natural Products
EXPO West & East
Anaheim, CA / Boston, MA
Pirate’s Booty was unveiling their new branding & packaging with a 30x30 booth. We were tasked with the design, production, delivery and execution around the show. We hired talent dressed in pirate garb to hand out treasure maps to point them to our booth. Once on the ship we had tasting corners to sample new flavors, handed out branded promotional products and kid sized samples.
