Brand Identity / Package Design
Shopper Marketing POS / Partnerships
Traditional Print / OOH
Helped put the enhanced-water category on the map by leveraging partnerships with some of the biggest relevant names in the sport & entertainment industry at that time. Through clever package design paired with tongue & cheeky humor on all consumer facing media from instore POS to OOH we projected a fresh brand voice that was own-able and memorable.
New Packaging
Structure Exploratory
Yes, at one point in the 2010’s vitaminwater was thinking of changing their iconic bottle. The brief was open and we could take it in any direction we wanted as long as we used similar type and color pallet. The idea was to make it resemble the shape of a pill to echo brand. These were the evolution of those results
