
BTL Campaign Work / On & Off Premise POS
Experiential / Partnerships / Innovation
Beam-Suntory has leaned on us to show them best-in-class ways to get liquid to lips through clever on and off premise activations. We have been tasked with producing items for everything from small CVR stores to large bulk buy liquor outlets. Each having their own challenges and restrictions.
Engineered Lenticular Concept
This concept allows for supreme show stopping power on a small footprint. Acts as a beacon from across the store and allows for dual messaging in one viewing. Panels can be swapped out to highlight other seasonal power periods.
Expandable Rack With Interchangeable Graphics
This concept allows for product versatility. Can accommodate most bottle sizes and can change graphics on the fly for seasonal use.