Frederick Wildman & Son’s has been a premier NYC wine & spirit importer since 1934. Their portfolio consists of 50+ wines from all over the globe and several spirits. We started working with them in 2018 and have grown our relationship ideating and delivering small ad hoc and seasonal display items to becoming their retained BTL agency of record. We have launched, revived and refreshed many well known brands on their roster including: Riunite, Bolla, Lamberti, VIPRA, Maschio and Chartreuse to name a few. Our First assignment was to relaunch a sparkling Italian red wine called VIPRA - They had very few assets, a logo and packaging. We needed to breath life into the brand, give it a voice and look. Once established we developed a tool kit and released it to the US.